

Best SAAS marketing metrics
The best analytics keep the customer front and centre. At the end of the day it’s all about what resonating with the customer. So a good place to start, would be to consider these metrics: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page,… Continue reading