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It has been the week of everyone re-evaluating their platform strategies. The hub & spoke model is tried and true, whereby you use the platforms as outposts, but always draw back to your owned assets. This is as true now, as it was 10 years ago in digital. I did some early modeling on this (ages ago!) on whether you should provide full RSS feeds of your posts, or just the titles. The takeaway was that by distributing… Continue reading
We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content. Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and many others. He is currently working freelance with T-Brand, the Washington Post Brand Studio and The Players’ Tribune,… Continue reading
Keith Weed opened the week saying Unilever will divest from platforms that don’t combat divisive content. He quickly clarified that wasn’t quite the case. But shots fired – point made. What I do like, is that this is getting brands to think about alternative platforms, and there are some great solutions in market. This week FlipBoard have been putting their hand up. Notable stories this week… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, February 2018 First of all, Happy Valentine’s Day! ❤️ To celebrate we wanted to share a couple of Valentine’s Day articles with you: Consumers spend 69% longer on quizzes on Valentine's Day. Learn what other content types that… Continue reading
It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio? Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”. Native content gave… Continue reading
And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here. I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more. This week we’ve seen how fast a business can unravel, with Newsweek uncovered for ad fraud. Nuts. But a cautionary tale. We’ve just had our inaugural content dinner, with a… Continue reading
Valentine’s Day is nearly upon us! Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over… I’m no dating expert, but I do know a thing or two about advertising; more specifically branded content campaigns [feel free to take a moment to appreciate my seamless transition]. So, in this post… Continue reading
Just in time for #BrandBowl52 we’re passing off This Week in Native Ads to Ari Levine, who joined Nudge at the end of 2017 as our CRO. We considered a press release, but figured this would be a bit more Native to Nudge. Ta, Ben (Tap, tap on the mic) Hello, friends of Nudge and fans of Content Marketing, I’m incredibly excited to have joined Ben and the team Nudge, in our mission to… Continue reading
This Week in Native Ads 2/23