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Archive: Mar 2017

Nudge is a painless install for publishers
Nudge is a painless install for publishers

How Publishers Activate Nudge

  Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup, there’s a Nudge solution for you. 3. Nudge is fast loading and doesn’t impact your brand experience, also worth noting that it’s only on your branded partners pages, not network-wide. Schedule a call with a Nudge account manager to learn more. Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017

How Agencies Activate Nudge

Activating Nudge is easy.     1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set!   FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If not it’s easy to get it setup on the Nudge platform. – How does it work? Powered by a piece of Javascript that goes on… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, smart marketing, finding what works and doing more of it. Question is – why aren’t more advertisers doing this? Why aren’t providers doing it for them? Advertisers have been… Continue reading

Ben Young
Ben Young
March 30, 2017
Measure and increase your purchase intent with Nudge
Measure and increase your purchase intent with Nudge

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it and… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. Watch this space, and if you’d like to be an earlier user, ping me. Notable Stories this Week Facebook launches header bidding… Continue reading

Ben Young
Ben Young
March 23, 2017
Hitting the play button for Native video
Hitting the play button for Native video

How to Drive Transparency and Efficiency with the Nudge Video Stack

  Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple.   For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the highest return.   The challenge is that video formats & executions differ dramatically Nudge has built a toolkit to be flexible and accommodate all the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2017
Facebook like symbol
Facebook like symbol

Nudge Enables Facebook Marketers to Optimize to Post-Click Metrics

  Facebook is a common distribution method for marketers and they face a big challenge.   There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a buy, i.e. what Facebook clicks are actually worth to their business.   Nudge gives marketers in search of quality, greater visibility of what they’re actually getting from their Facebook clicks, and helps optimize towards better outcomes.   Schedule a call with a Nudge account… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2017

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement between advertisers & publishers, it’s who has the best tech that wins. It’s like a technology arms race. But not only the best tech but… Continue reading

Ben Young
Ben Young
March 16, 2017
Nudge, the technology to scale native content
Nudge, the technology to scale native content

How Nudge Pays for itself for Publishers

  As with any new investment, publishers need to be clear on how bringing on a new vendor adds value to current processes. The ultimate stress test for any vendor should be how it helps pay for itself and generate greater ROI.   This is the litmus test that Nudge holds ourselves to.   Talk to an account manager today to learn how Nudge adds value to your business.   How Nudge helps pay for itself   1. The… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2017

Advertisers, how Nudge Pays for itself

The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. The ultimate stress test is how a vendor helps pay for itself and generates a greater ROI. This is the biggest litmus test that Nudge holds ourselves to. Talk to an account manager today to learn how Nudge adds value to your business. Unsure of how much to spend on measurement? We have a framework and ROI calculator here. Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2017