Archive: Mar 2017
The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Continue reading
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real,… Continue reading
It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook… Continue reading
Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple. For example on a recent client campaign we were able to establish… Continue reading
Facebook is a common distribution method for marketers and they face a big challenge. There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a… Continue reading
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