Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup,… Continue reading
Activating Nudge is easy. 1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set! FAQ’s – Have… Continue reading
The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Continue reading
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real,… Continue reading
It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook… Continue reading
Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple. For example on a recent client campaign we were able to establish… Continue reading
Facebook is a common distribution method for marketers and they face a big challenge. There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a… Continue reading
A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run… Continue reading
As with any new investment, publishers need to be clear on how bringing on a new vendor adds value to current processes. The ultimate stress test for any vendor should be how it helps pay for… Continue reading
The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. The ultimate stress test is how a vendor helps pay for itself and generates a greater ROI. This is the… Continue reading
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How Publishers Activate Nudge