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Archive: Mar 2017

How Publishers Activate Nudge

  Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup,…

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017

How Agencies Activate Nudge

Activating Nudge is easy.     1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set!   FAQ’s – Have…

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result.

Ben Young
Ben Young
March 30, 2017

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real,…

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook…

Ben Young
Ben Young
March 23, 2017

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run…

Ben Young
Ben Young
March 16, 2017

Advertisers, how Nudge Pays for itself

The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. The ultimate stress test is how a vendor helps pay for itself and generates a greater ROI. This is the…

Gustaf Stenlund
Gustaf Stenlund
March 14, 2017

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