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This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use. When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that no longer made sense with Nudge today. This update is to address a lot of those issues. Version… Continue reading
When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account. By running your campaigns through Nudge it helps streamline these. Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing. With all these moving… Continue reading
Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Continue reading
At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace. Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy. Publishers need to meet clients’ demand for a proof of performance before they invest. Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading
API v2.1 Released