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This Week in Native Ads 3/10

All was quiet ahead of SxSW — it’s a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask — I’m collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side — we’re seeing promising results with content studios start to hit hard realities of scale. DigiDay digs in to this a bit more. Without technology,… Continue reading

Ben Young
Ben Young
March 9, 2017
Nudge's new API Release Version 2.1
Nudge's new API Release Version 2.1

API v2.1 Released

  This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use.   When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that no longer made sense with Nudge today. This update is to address a lot of those issues.   Version… Continue reading

Ben Young
Ben Young
March 8, 2017
Robot hands typing on keyboard is a methapor for the commonsensebot
Robot hands typing on keyboard is a methapor for the commonsensebot

Nudge’s CommonSense Bot Removes User Error from Campaigns

  When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account.   By running your campaigns through Nudge it helps streamline these.   Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing.   With all these moving… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2017

This Week in Native Ads 3/3

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Notable Stories… Continue reading

Ben Young
Ben Young
March 2, 2017

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017