Campaign of the Week: Gant – Never Stop Learning Source: Inside Hook Why we like it: Introduced with an engaging story-building video, followed by an article with styling tips and links to purchase. This New York Lifestyle Guide, presented by GANT in InsideHook, is fun, well branded and interactive! Quote of the Week We have 160 years of history. When we… Continue reading
Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that Japan has to offer. Quote of the Week The success depends on how… Continue reading
Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner blindness to the disclosures. Native disclosures have shown to work best for custom native ads (by that we mean when disclosures were in the content)… Continue reading
Campaign of the Week: Brick and Mortar is Dead Source: The Atlantic Why we like it: This sponsored piece by Pitney Bowes in The Atlantic is a good example of how to capture your audience’s attention before finishing up with an accurate call-to-action. The piece consists of a series of scroll-down slides with short paragraphs and fun visuals, which creates content that is easy… Continue reading
Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content you post on different media and networks, and also display it on one single platform. We know that marketers today, value their social media very high… Continue reading
The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not only an industry trend, used on all kinds of devices, but also an effective way to reach out to the right targeted audience. As any other native ad, a native video ad blends into the user’s social media feed. The… Continue reading
Creating valuable content can sometimes be tricky. After you’ve published it, you can’t just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it. Content Planning Most actions start with an idea, which develops into a plan. Whenever you have an idea for what content you want to create, it is important to have a plan for how to reach the objectives with the… Continue reading
Campaign of the Week: Discovering Dubai Source: Travel&Leisure Why we like it: A beautifully built custom feature in Travel & Leisure that leaves you wanting to book a flight and be on your way to Dubai. Restaurant and bars, maps and destinations. This piece is interactive and engaging and resulted in a lot of social shares. Quote of the Week Facebook’s test found that… Continue reading
Campaign of the Week: Smart Moves – See how Editors Strike a Balance Between Workouts, Weekends, and Beyond. Source: Who What Wear Why we like it: Brought to you by New Balance, this native ad in Who What Wear, brings relevant value for the reader with content that is easy to navigate and share. It speaks to it’s audience and fits well into the site. Something… Continue reading
Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share their knowledge. Conferences also give attendees a great chance to network, brainstorm, and share experiences with others. Native advertising conferences to keep in mind… Continue reading
This Week in Native Ads 04/01