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Not all native advertisers should do content marketing but…

Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point. However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put… Continue reading

Ben Young
Ben Young
December 28, 2015

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