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Archive: Apr 2015

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out there in the wild. On sites you can’t always see to people who you don’t know, on analytics you can’t access. So, a few things… Continue reading

Ben Young
Ben Young
April 27, 2015

Nudge Content Analytics API

The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each piece of content within a campaign. Content registering, telling Nudge to measure a piece of content. Recall of data, accessing the data & dashboards as required. To request access to the latest documentation visit here.    … Continue reading

Izac Hancock
Izac Hancock
April 24, 2015

What is native ad content?

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content. Continue reading

Ben Young
Ben Young
April 14, 2015

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