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Archive: Apr 2015

This Week in Native Ads 05/01

  Campaign¬†of the Week: Quaker – My Morning Routine The morning happens to be the most rushed part of the day, and squeezing time in for breakfast isn’t always easy.¬†Quaker offers a convenient and wholesome breakfast solution with new Quick 3-Minute Steel Cut Oats – available in Original, Brown Sugar & Cinnamon and Blueberries & Cranberries. Why we like it: Using some popular bloggers, Quaker has a new campaign providing¬†recipes to motivate… Continue reading

Ben Young
Ben Young
April 30, 2015

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out there in the wild. On sites you can’t always see to people who you don’t know, on analytics you can’t access. So, a few things… Continue reading

Ben Young
Ben Young
April 27, 2015

Nudge Content Analytics API

The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each piece of content within a campaign. Content registering, telling Nudge to measure a piece of content. Recall of data, accessing the data & dashboards as required. To request¬†access to the latest documentation visit here.    … Continue reading

Izac Hancock
Izac Hancock
April 24, 2015

This Week in Native Ads 04/24

  Campaign¬†of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t¬†just landed in the workplace‚ÄĒthey‚Äôre expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. Why we like it: Nokia has enlisted the help of Wired to create a sponsored content hub around the hashtag #MakeTechHuman. ¬†This article introduces the latest… Continue reading

Ben Young
Ben Young
April 23, 2015

This Week in Native Ads 04/17

  Native Ad Talks 23 April at 6pm RSVP here If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of April¬†at 6pm. ¬†Featuring¬†Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVP¬†here.   Campaign¬†of the Week:… Continue reading

Ben Young
Ben Young
April 16, 2015

What is native ad content?

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content. Continue reading

Ben Young
Ben Young
April 14, 2015

This Week in Native Ads 04/10

Campaign¬†of the Week: Louie C.K. on Vulture Louie C.K. is getting the native-ad treatment from New York magazine.¬†To promote the season five premiere of “Louie,” the half-hour¬†FX¬†sitcom featuring the comedian, the cable network paid New York to create a¬†Vulture.com¬†homepage populated with six pieces of branded content, including articles, graphics and videos about the show. Why we like it: In true Louis C.K. fashion, he has taken over. ¬†Combining many… Continue reading

Ben Young
Ben Young
April 9, 2015

This Week in Native Ads 04/03

Campaign¬†of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota¬†is supporting a number of women in their¬†innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times. Source: NYTimes   Quote of the Week: ¬†Source:¬†CampaignLive… Continue reading

Ben Young
Ben Young
April 2, 2015