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Archive: Apr 2015

This Week in Native Ads 05/01

  Campaign of the Week: Quaker – My Morning Routine The morning happens to be the most rushed part of the day, and squeezing time in for breakfast isn’t always easy. Quaker offers a convenient and wholesome breakfast solution…

Ben Young
Ben Young
April 30, 2015

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood…

Ben Young
Ben Young
April 27, 2015

Nudge Content Analytics API

The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each…

Izac Hancock
Izac Hancock
April 24, 2015

This Week in Native Ads 04/24

  Campaign of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t just landed in the workplace—they’re expanding skills, moving up the corporate ladder, showing awesome productivity and…

Ben Young
Ben Young
April 23, 2015

What is native ad content?

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the…

Ben Young
Ben Young
April 14, 2015

This Week in Native Ads 04/10

Campaign of the Week: Louie C.K. on Vulture Louie C.K. is getting the native-ad treatment from New York magazine. To promote the season five premiere of “Louie,” the half-hour FX sitcom featuring the comedian, the cable…

Ben Young
Ben Young
April 9, 2015

This Week in Native Ads 04/03

Campaign of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota is supporting a number of women…

Ben Young
Ben Young
April 2, 2015

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