And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here.

I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more.

This week we’ve seen how fast a business can unravel, with Newsweek uncovered for ad fraud. Nuts. But a cautionary tale.

We’ve just had our inaugural content dinner, with a series planned throughout the year. Let us know if you’d like to join.

Notable stories this week

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  • BuzzFeed & NBCU are teaming up for a new parenting channel called PlayFull. NBCU has been placing bets all over the industry, with Snap, BuzzFeed, Vox, Refinery and many more. Smart.
  • Facebook held a webinar on how algorithm changes will impact news publishers. Ned Berke took screenshots and notes, sharing in this Google doc. The tldr; Facebook are going to really focus on real behaviour and attention. Thanks Ned!
  • Facebook set to give local news a bump.
  • And, from last Friday, BuzzFeed exposes how Newsweek & International Business Times have been engaging in ad fraud. Great work from Craig.
  • ^NBC covered the flow on effect, ‘Newsweek in disarray‘.
  • ^^ As a side note, in the last month Nudge has blocked 23.5m bots from campaigns we’re tracking.
  • This is good, should vaping ads be regulated the same as cigarette advertising? Yes.
  • Are the robots taking over? For the first time jobs in advertising have gone down.
  • How to rock mobile native advertising.
  • Justin Timberlake shares an undisclosed ad on Instagram, so it’s ok if celebs do it? Wondering if Facebook will take action.


Campaign of the Week

  • VMWare on Re:Think, Using smart technology to aid factory workers. Good example of pulling in The Atlantic audience with smart content and relating it to how VMWare can help.
  • Netflix on Wired for Altered Carbon, beautiful imagery.

Also, we’ve started keeping a running tally of this years campaign of the week. You can also submit work too.

Datapoints of note


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If you’re in Florida for the ANA, we’ll be in attendance if you want to say hi.



5.9 million bots blocked this week
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