Instagram influencers to have similar guidelines to Facebook Branded Content
Instagram influencers to have similar guidelines to Facebook Branded Content

Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!

Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.

Notable Stories this Week

 

Deals/M&A

 

Campaign of the Week
  • With summer finally here in NY, Apartment Therapy’s Should I rent out my place whilst I go on vacation is very timely.

 

Smartest
  • Less is more with branded content. “Publishers don’t always need to heavily incorporate brand messaging and products to make an impact for the advertiser,”…

…“When it come to , your strategies should have a mix of different types of content—pure awareness content and sponsored editorial.” – Greg Bella, Polar.

 

Datapoints of note

 

Events
  • [June 8] NativeAdTalks hits London! Massive. A great line up, join the team and share with your colleagues, if there’s demand we’ll do more.

That’s it, thanks for reading.

Ta,

-Ben

 

 


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