This Week in Native Ads 1/26

Ben Young | January 26, 2018

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We’re t minus ten days from the Super Bowl, popularly known in our industry as branded content day. Nudge data supports this, with higher than normal engagement on branded content on the day of. More to follow on that next week.
 
Notable stories this week

 
Campaign of the Week

  • Altran on FT, exploring the Hyperloop and one of the teams getting after it. Great (commercial) and awareness piece for the engineering firm.
  • Tourism Australia with their Dundee revival, I actually want to see the movie. See below.

 

  • ^Here’s a case study on a prior native campaign Tourism Australia ran with Oath.


 
Events

Ta,
 
Ben
 
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