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Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over
Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format.
Source: Buzzfeed
Why we like it:
Timely (end of summer), actual utility – people are thinking about what to do in the long weekend and a nice call to action at the end.
Quote of the Week:
Source: Twitter
News:
Brands Brace For Convergence Of ‘Native’ & Ad Tech
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to “remain human” through the process. The post was authored by Michael Brenner, head of strategy at NewsCred, a content marketing company.
Source: MediaPost
What You Should Know About Programmatic Buying, and What It Means for Native Ads
If you aren’t familiar with programmatic platforms, you will be soon. In fact, you’re probably already being served content that uses this technology to decide what you see. Business Insider released a report recently noting it as one of the fasting growing drivers of content on the web, particularly when mobile and video are involved. According to the report.
Source: Associations Now
Here Is Yahoo’s Native Ad Network
Yahoo is bringing its native ads to other publishers’ sites.
Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed’s sponsored listicles or The New York Times’ brand-penned posts, Yahoo’s native “Stream Ads” more closely resemble Facebook’s Sponsored Stories in that they refashion display ads as content links within its sites’ content streams. Now Yahoo is extending these ads outside of its own properties through a content recommendation system that helps publishers promote their own stories.
Source: AdAge
Events:
New York Native Ad Drinks
The August event went down well with a good mix of agency, publishers & technology providers so we’re doing it again.
This is a monthly networking event to meet others in the space. Typically more laid back, come enjoy a couple of drinks and meet like minded people. RSVP here.
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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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