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Campaign of the Week:
Native ads are replacing banner ads on mobile — and here’s why
When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads.
Source: Venture Beat
Why we like it:
This is native content inception, a great post on why native ads are replacing banners on mobile for YeahMobi by VentureBeat. Disclosure is best practice, in the content at the top – and also a great example of B2B native content.
Quote of the Week
Headlines with at least a 17% ratio of context words command a much higher emotional response in readers”
– Sharethrough study on QZ
News:
New York Times to set up London team focusing on native ads
The New York Times is setting up a dedicated creative team for its ‘paid posts’ in London in a bid to attract more international clients.
Source: The Guardian
Can branded content go viral? Absolutely!
Content marketing is a strategy that is being adopted by more and more companies every day. According to Newscred, nine out of ten organizations market with content, which is not at all surprising with 27,000,000 pieces of content shared every day.
Source: StackAdapt
Comparing the ROI of Content Marketing and Native Advertising
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising.
Source: HBR
Two articles from Sharethrough on why Native Ads work.
As some publishers struggle to grow their web traffic, one company believes increasing the ratio of some words in headlines could draw in readers. Researchers at native-advertising company Sharethrough says they have narrowed down a thousand words in the English language that are proven to elicit higher emotional engagement.
Source: Column Five
Source: Quartz
Events:
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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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