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Tag: The Washington Post

The WashingtonPost create branded content and native advertising for brands, see the latest featured work, research and insights on the Nudge blog.

earnings-outlook
earnings-outlook
This Week in Native Ads

Edition #279 Weird Earnings, 5/1

One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an impediment for a fraction of the quarter. Advertisers won't have cut straight away – behavior would be distributed through that timeframe. What should be in focus, is how they are addressing Q2. And that speaks to the uncertainty, see below. Continue reading

Ben Young
Ben Young
May 1, 2020
Content reworking
Content reworking
This Week in Native Ads

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is that this is the biggest opportunity, to better monetize based on ITP. And I like that, I like the spirit… Continue reading

Ben Young
Ben Young
December 13, 2019
This Week in Native Ads

This Week in Native Ads 10/4

Back in the hot seat, it’s been a full on couple of weeks but read on. For those who follow Nudge, we have soft-launched a ‘for all content marketers’ solution. You can check it out here. It’s pretty neat. And that seems a fitting thing to announce on the 250th edition. Native is now the norm, content is now the norm. Thank you all for reading! The comments, intros, submissions are what really makes it. ???… Continue reading

Ben Young
Ben Young
October 4, 2019
This Week in Native Ads

This Week in Native Ads 9/20

One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct social display from publishers. Both efforts show the commitment but also collaboration to bring new solutions to market. Hats off to all. But the big guys aren’t slowing down either, with Amazon launching sponsored display as… Continue reading

Ben Young
Ben Young
September 20, 2019
Geoff Schiller Popsugar
Geoff Schiller Popsugar
This Week in Native Ads

This Week in Native Ads 8/2

We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a conversation about trends, best practices, what we are seeing in the market and even do some trouble shooting for your brand and how it is communicating through content. Simply use the link below, pick a time, and we will get… Continue reading

Ben Young
Ben Young
August 2, 2019
This Week in Native Ads

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model. Citing that the effort to filter and sign on advertisers was high and that it could be swapped to investing more in the content. A brief week later he changed tacts, his fans said they actually like the ads because… Continue reading

Ben Young
Ben Young
July 19, 2019
This Week in Native Ads

This Week in Native Ads 7/12

One big thing The concept of ‘creator-first’ strategies was mentioned in the new Twitter ArtHouse announcement. And it’s not the first time I’ve heard of this. Rather than focusing on the outlet, focus on the talent behind the content. With influencers, that is obvious and direct. For most other content brands create, it’s not. Is there a future where branded content creators are as in demand as hot TV directors? I’d say so. But not… Continue reading

Ben Young
Ben Young
July 12, 2019
the attention economy
the attention economy
This Week in Native Ads

This Week in Native Ads 5/31

One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge. The counter, is the rise in technology at scale to power and enhance processes. Consolidation is an opportunity to rejuvenate and refocus on what truly is most impactful. As every other chat seems to be about the consolidation of the… Continue reading

Ben Young
Ben Young
May 31, 2019