This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change.   Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.   Imagine if they had used this number a few years ago when Jack first came back. They would have been […] Read More

by , February 8, 2019

This Week in Native Ads

This Week in Native Ads 6/15

  This week’s edition is a little late – I shifted house yesterday so got caught in that madness.   The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks.   In the office pool I have Belgium & Croatia, so if […] Read More

by , June 15, 2018

Strategy & Tactics

22 Native Ad Platforms

What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing possibilities for online marketing. Online marketing platforms that are […] Read More

by , February 26, 2016