Tag: measurement

Branded Content, Native Advertising

Measuring sponsored content

Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights.   Getting access to the data in real time means advertisers can adjust media mix… Continue reading

Ben Young

August 25, 2023

Analytics, Branded Content

Measuring custom content

Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading

Ben Young

August 25, 2023

Analytics

How to set up eCommerce Analytics with Nudge

eCommerce Analytics helps marketers understand how customers are engaging with their store, which includes their content marketing and product listings. Nudge enables eCommerce marketers to get a better idea of what is engaging customers and finding areas to improve, to increase sales. To get set up, first create an account.   Sign up to Nudge First you need to sign up to Nudge, click the sign up button. Enter your email and a password, or log in with Google. Continue reading

Ben Young

March 21, 2022

Analytics

Building a Measurement Plan

Adopted by media & enterprise teams, creating a measurement plan upfront helps ensure success but also puts rigor in to the marketing activity. It’s almost like a mini check in. A marketing measurement plan, outlines: Objective of the marketing activity Tangible things that need to be measured Relevant metrics for the objective Tools used Workflow to capture, QA and surface that data so it is actionable. Where plans often go wrong, is if this is created as a final step,… Continue reading

Ben Young

November 22, 2021

Analytics

How should you invest in distribution? And what is a person anyway?

It’s a cliche to say quality over quantity. But with content, you need to unpack it a bit. First let’s explore quantity, because it really does matter. If you have invested in the content, you need to get it out there. As a guideline, you should invest (time or money equivalent) of 5 to 1. That is for every hour you invest in content production, you should invest 5 hours distributing it. Or simply allocate budgets that way. Measuring reach… Continue reading

Ben Young

November 16, 2021

Content Marketing

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted. How do you measure Content Marketing? Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Continue reading

Ben Young

July 27, 2021

Influencer Marketing

How creators can look after the brands that invest in them

I saw that WorkLife is hosting a creator event, on how to Convert your Audience to Cash: Creator Monetization Post-Covid. The session covers the methods and latest tech that can help grow the empire. This post covers what I see as an important part of anytime a creator works with a brand. That is the aftermath: Handling the conclusion of the campaign and the wrap report. You’ve finally nailed that big deal! You know what to… Continue reading

Ben Young

October 8, 2020

Analytics

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded. The closer you can mimic the real world method the better. This is a great first step in helping interpret the data that you are… Continue reading

Ben Young

January 17, 2020

Analytics

Nudge, a content marketing analytics & attribution dashboard

Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading

Ben Young

December 11, 2019

This Week in Native Ads

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren Herman and datapoints of note. Oh and LinkedIn launched a newsletter tool? One big thing The piece that I dug the most this week is the Spotify tapping Viacom for content marketing on DigiDay. And for a number of… Continue reading

Ben Young

November 8, 2019