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A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand. Ping me for details. One big thing Spotify pulls the Howard Stern play of podcasts signing Joe Rogan. The move added $1b to their market cap, in what is a multi-year deal worth over $100m. Continue reading
One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan Stanley analysts.” And why not, with attention up and cost per clicks down, it's a perfect storm. By my calculations,… Continue reading
Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such as the best time of day to advertise during the Feast day of Saint Valentine, give our… Continue reading
After a couple of meatier weeks this is a lighter edition – but do spend it checking out the campaigns of the week, both excellent. Notable stories this week Revcontent introduces native video marketplace. Employees sharing TikToks behind the scenes. Facebook has barred an Israeli firm that claims it can “subconsciously influence” people, because it is allegedly using fake accounts on social media platforms. Instagram… Continue reading
We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and science and the intersection of advertising and media. One big thing The only constant is change. And this week’s stories only highlight that, we see mobile time is growing 27% YOY, DTC brands pulling from social to invest in… Continue reading
One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike audiences are informed up and shared with other advertisers. Why is this important now? With Google Chrome’s changes this week to privacy controls (mimicking Apple) and the ecosystem shifting more towards privacy. These signals provide EVEN… Continue reading
One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works. Notable stories this week Mark Zuckerberg penned quite the long piece on privacy. It is worth reading, to get it straight from the source. ^ Unrelated but at… Continue reading
