Tag: data

Commentary

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of the publication is largely being ignored. Instead. we’re seeing executions that are as bland and uninspired as traditional banner advertising back in the day. Continue reading

Ben Young

August 18, 2017

Strategy

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading

Gustaf Stenlund

March 2, 2017

Analytics

How Nudge Content Attribution Gives Brands An Edge

  Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers (read more about it here: Native Can Convert). Conversion is the ultimate proof point that a campaign… Continue reading

Gustaf Stenlund

February 2, 2017

Native Advertising

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned… Continue reading

Gustaf Stenlund

January 19, 2017

Best of

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This year picking the best was harder than ever before, the bar has gone up, some of the standards set… Continue reading

Ben Young

December 15, 2016

Analytics

Native Advertising Analytics

Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and conversion rate. Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites… Continue reading

Ben Young

February 18, 2016

Native Advertising

Why Nudge is the right tool for native

Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report. Unique Metrics Nudge is focused on paid content so the… Continue reading

Hollie-Blue Allum

January 12, 2016

Commentary

If you’re using Time on Page, to evaluate content you’re doing it wrong

Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this example, we amplified our post The Best Native Ads of 2015 with Yahoo Gemini. The top url, is our piece of content,… Continue reading

Ben Young

January 11, 2016

Commentary

Why Content Marketers Should Pay Attention to Attention Minutes

Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you’re like me, you read and hit the back button. Scroll and click another link. Or, you’re on your computer, open a million tabs, and read the content later. Only to close the tab. This is how we consume content now. The internet is less of a journey from site to site, and more that we go… Continue reading

Ben Young

December 16, 2015

Strategy

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. https://www.youtube.com/watch?v=DbrhDJ8GJN4&feature=youtu.be If you have any questions on this post please either place them in the comments below or email them through to [email protected]… Continue reading

Hollie-Blue Allum

September 2, 2015