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Tag: Content Marketing Analytics by Nudge

See all posts by Nudge on content marketing analytics.

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra…

Ben Young
Ben Young
May 17, 2021

Content Marketing KPIs

You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from…

Ben Young
Ben Young
May 13, 2021

Content Marketing Measurement Framework

In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…

Ben Young
Ben Young
May 13, 2021

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having…

Ben Young
Ben Young
February 22, 2021

How to measure success with Content Marketing Analytics

Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…

Ben Young
Ben Young
November 5, 2019

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver…

Ben Young
Ben Young
November 1, 2019

Guide to Content Measurement

I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of…

Ben Young
Ben Young
July 19, 2019

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