Mikaela Johansson
Mikaela Johansson
May 21, 2014

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports.

For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any time.


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