Data rooms

I mean, every story has been about Twitter this week. The tldr; is, they don’t get it. At least they appear to have no idea when it comes to how to improve the ad product.

Last week I shared a POV around how they need to improve the tools they give advertisers. Doing that, without changing the ad product, could help activate the millions of advertiser accounts – they already have – but are not spending.

Given the wide chasm, I’m not clear where the dissonance is. What does Twitter know internally that we outside do not?

• Marketers brace to defend their ad budgets in an unsteady economy.
• Why Google is building separate data clean rooms for audience targeting and measurement.
• Sharethrough launches CTV ad enhancements to drive viewer attention.
• Media buying briefing: media agencies look to Web3, influencers to grow content marketing.
• Newsletters are booming. Can their ad products catch up?
• Patreon adds a long-awaited native video feature.
• Twitter has never understood the creator economy.
• Bloomberg opens up its first party data to advertisers.
• The problem isn’t that Elon Musk owns Twitter – it’s that you don’t. And his biggest problem may be its advertisers.
• How MrBeast builds amazing social hooks.

• Michael J Fox narrates the Stories of Canada. In partnership with Entree Canada.

View all 2022 best campaigns.

Datapoints of note

• More than 50% of creators earn less than $10k/year.
• Puck nears 200,000 subscribers.
• The majority of consumers believe the digital pubs they subscribe to offer good value for money.

That’s it for this week.