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Category: Strategy

Actionable strategy and tactics.
Strategy

The shift in thinking: Content is back

The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative with it to win. Marketing has been shifting on to social platforms, doing the creativity within. Now it’s coming back out – to be content centric. Brands aren’t fretting where the content is they just want to get it in… Continue reading

Ben Young
Ben Young
February 28, 2014
Strategy

6 Time Saver Tools Everybody Should Be Using

Because this blog post is about saving time, I will keep it short. Most of us start our work day with checking emails, right? As we all know this can be a very time consuming task. Especially sorting through the relevant emails, and the junk. This first tool only needs to be used once, and its one of my top tips for saving time. You will be amazed at how many email subscription lists you are… Continue reading

Willem Ockhuysen
Willem Ockhuysen
February 21, 2014
Strategy

Content Analytics – The Old Fashioned Way

Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content analytics through a historical perspective. In 1931, Alfred R. Lindesmith developed something that became known as a “content analysis technique”, a methodology that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 20, 2014
Strategy

Three big trends in digital advertising

Hey! Unfortunately we couldn’t make it to Digiday this time around, but we’ll make sure to let you in on some great stuff regarding the event, such as things you can do around the venue and places you definitely shouldn’t miss out on while you’re in La Quinta, Palm Springs. We’ll also write about exciting topics here in our blog, so be sure to check in from time to time! Three big trends in digital advertising There are always… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 20, 2014