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All of our analytics content, including glossary, how to.

Analytics

Guide to Behavioral Analytics

This guide on Behavioral Analytics dives into the topic, what it is, how it works and more. At the end you will have a foundational understanding of the topic. This post contains: What is behavioral analytics? How does behavioral analytics work?  Web analytics role in behavioral analytics What departments is behavioral analytics used in?  How effective are behavioral analytics?  Different types of behavioral analytics Behavioral analytics in the marketing mix Privacy concerns… Continue reading

Ben Young
Ben Young
December 5, 2022
Analytics

Limitations of the platform

The Nudge platform requires direct observability of an action to authenticate it. What that means is, if you can’t place the Nudge code on an experience, Nudge can’t measure it. For example a Facebook post in Facebook. However, Nudge can measure the impact from these limitations. For example, someone clicks on a Facebook post to your website, where the Nudge code is on. That is the key limitation of the platform.  … Continue reading

Ben Young
Ben Young
December 2, 2022
Analytics

Guide to Analytics Discrepancies

Discrepancies arise from the differences between two systems and mistakes that are made in implementation. Identifying discrepancies, is helpful The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. If you are looking for information on a particular… Continue reading

Ben Young
Ben Young
December 2, 2022
Analytics

What is a good benchmark for bounce rate?

A bounce rate benchmark of 30-40% is within acceptable ranges. Bounce rate captures the rate at which people leave without furthering engaging in your website. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. .. This is part of our Guide to Bounce rate. Continue reading

Ben Young
Ben Young
November 25, 2022
Analytics

Best Content Analytics 2022

In 2022 with Google Analytics sunsetting their product, many content marketers are looking for the best content analytics system of 2022. Marketers should consider Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  … Continue reading

Ben Young
Ben Young
November 25, 2022
Analytics

What causes discrepancies between two analytics systems?

The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be… Continue reading

Ben Young
Ben Young
November 25, 2022
Analytics

Why use engagement metrics?

Marketers use engagement metrics to better understand what is getting the attention of their customers. It is a vital piece of feedback which tells them what work is cutting through and is feedback from customers that it is working. Engagement metrics can be used as: KPIs for the team A scorecard for performance Feedback on where to optimize or improve Justification of budget, or rationale for more budget Metrics for success Proxies for purchase metrics where they’re not available Feedback… Continue reading

Ben Young
Ben Young
November 25, 2022
Analytics

What is the role of analytics in a B2B content marketing strategy?

Analytics plays a vital role in B2B content marketing strategy. Amongst many benefits, analytics can provide: A measure of progress Measure KPIs for the team Indicate how much business value has been created Other unexpected aspects of content Transparency & accountability A feedback loop to create better content A ROI measure against budget Predictions for future performance Data-led decisions are easier to get support, so the use of data here, helps keep the team moving – and focused on performance. Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

Why is content marketing for B2B?

Content marketing is important for B2B as it provides a light weight, cost effective, strategy to deliver on an organizations objectives. Digital channels are vital for sales these days, and lack of presence there is simply handing the business to your competitors. Continue reading

Ben Young
Ben Young
November 18, 2022