Ben Young
Ben Young
November 25, 2022

A bounce rate benchmark of 30-40% is within acceptable ranges.

Bounce rate captures the rate at which people leave without furthering engaging in your website.Β Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included.


This is part of our Guide to Bounce rate.