Analytics plays a vital role in B2B content marketing strategy.
Amongst many benefits, analytics can provide:
- A measure of progress
- Measure KPIs for the team
- Indicate how much business value has been created
- Other unexpected aspects of content
- Transparency & accountability
- A feedback loop to create better content
- A ROI measure against budget
- Predictions for future performance
Data-led decisions are easier to get support, so the use of data here, helps keep the team moving – and focused on performance.