Ben Young
Ben Young
November 18, 2022

Analytics plays a vital role in B2B content marketing strategy.

Amongst many benefits, analytics can provide:

  • A measure of progress
  • Measure KPIs for the team
  • Indicate how much business value has been created
  • Other unexpected aspects of content
  • Transparency & accountability
  • A feedback loop to create better content
  • A ROI measure against budget
  • Predictions for future performance

Data-led decisions are easier to get support, so the use of data here, helps keep the team moving – and focused on performance.



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