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Category: Analytics

All of our analytics content, including glossary, how to.
Analytics

What are the most common marketing metrics

The most common marketing metrics are: Reach, measured through number of people. Attention, how long people spend on your website/landing page/experience Click through rate, or clicks. How many people click through, or the rate at which they click. Conversions or conversion rate. How many people take the conversion action or rate at which they convert. Most systems will deliver a slice of these type of metrics. To help you find performance in… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Why marketing agencies can guarantee only marketing metrics but not sales

Marketing agencies can only guarantee the things that they can control. So if their mandate is marketing, to build assets, creative, messaging and distribution. These are the areas they know they can perform in. Once a prospective customer goes into a funnel, or hits a product store, there are then elements out of their control. That’s not to say it can’t be done, but companies have to be realistic. Where are agencies apply their work, and what is the best… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How do I become better with SAAS content marketing in 10 minutes

If you had 10 minutes to find a way to improve performance of your content marketing, a great place to start is your analytics. Log in, and take a look at a few different things, what are my top performing pieces of content? And why? And then do the same with your lowest performing pieces of content. Seeking to answer the question, what does an ideal piece of content look like for me? And then you have made yourself smarter,… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are your tips for SAAS content marketing?

For SAAS content marketing, some recommended tips are: Keep the customer front and centre, your content couldn’t exist without your brand/product. Meet the customer where they are, with your content, tone and distribution. Continually improve, use data & analytics as a feedback loop to find areas of improvement. Prove your value to the rest of the business, link your content strategy through to business objectives. So all stakeholders can see its contribution. Keep pushing, keep pushing for more, better performance,… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How to develop a content strategy for your SAAS sales and marketing funnels

A great place to get started, is to sit down and describe the customer, who they are, where they work, what they’re facing. And how you product helps solve their problem. The more descriptive the better. Then you should simulate their purchasing journey, when they face the problem, what would they do next, what would they Google, who would they ask? And then seek to align your marketing strategy with that purchasing journey. This helps lay out your marketing funnel… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How to create a data driven culture

It starts with asking the question – how can data help us with this decision? When you are going from a culture that isn’t data driven to one that is – you need to start with the basics. Asking this question will help get everyone aligned around, finding the data needed but also instigating change to collect more of the right kind of data.  A business process to adopt, could be having a weekly dashboard meeting with your team. Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What is an example of data driven?

An example of this, would be, to go and analyze the data on all of your content. You then use that data to help you decide what to do next. Maybe you go and improve a piece of content marketing. Maybe you go and write more content in a specific area because it is performing well. Maybe you increase spend on a platform, because it is performing well.  The point is that the data is help uncover areas to… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What is data driven marketing?

Data driven marketing is marketing that has data at its core. Where data is collected, processed and analyzed to inform marketing. To help provide guidance on areas to pursue, to make predictions and find improvements.  Data driven marketing has more accountability and is in a better place to drive performance. … Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the best practices for content marketing analytics?

The best practices are to:  1. Ensure you have a clear strategy, and have linked what metrics are relevant to delivering on that strategy.  2. Have set up your analytics to reflect this. And had it QA’d.  3. Have set up a good reporting cadence to stakeholders. 4. Understand how your content marketing drives business objectives, and can articulate that.  5. Check the data frequently, you could pin the tab, to see how it is performing. Continue reading

Ben Young
Ben Young
November 4, 2022