The most common marketing metrics are:
- Reach, measured through number of people.
- Attention, how long people spend on your website/landing page/experience
- Click through rate, or clicks. How many people click through, or the rate at which they click.
- Conversions or conversion rate. How many people take the conversion action or rate at which they convert.
Most systems will deliver a slice of these type of metrics. To help you find performance in your marketing.
Nudge would extend that with a few more engagement metrics to better reflect how customers engage.
- Average Scroll, how are customers consuming the page and content.
- Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
- Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.