Category: Analytics

Analytics

How do I explain the data discrepancy between Google Analytics and Adobe

The biggest cause of discrepancies between Adobe and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a WordPress discrepancy between Jetpack stats and Google Analytics

The biggest cause of discrepancies on WordPress between Jetpack Stats and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there so much discrepancy between Google Analytics reports and DFP reports

DFP reports is measuring clicks that clicked on your ads, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and DFP. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there discrepancy between Facebook Ads and Google Analytics?

Facebook Ads is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Facebook Ads. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a huge discrepancy between Google and Twitter Analytics?

Twitter Analytics is measuring clicks that clicked on your tweet, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Twitter Analytics.  The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a huge discrepancy between Adwords and Google Analytics reports?

Google Adwords is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Google Adwords.  The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between my Google Analytics and Google Ads?

Google Ads is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Google Ads.  The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load… Continue reading

Ben Young

November 11, 2022

Analytics

Linkedin clicks and Google Analytics discrepancy

Discrepancies between LinkedIn Ads and what you see on your Google Analytics (or any other analytics) is typical. But there are things you can do to reduce them. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didn’t load before they left Too many scripts loaded by the destination page A reasonable click discrepancy is >15%. If it is a lot higher… Continue reading

Ben Young

November 11, 2022

Analytics

Attention vs Session Duration

Attention seeks to measure how long the potential customer was paying attention to the ad. Or engaging with the experience. Session Duration aims to capture how long overall a customer was engaged on the website. However it has limitations, such that, if you swap tabs, then resume, it measures all that time in-between. It also typically ends a session after 30 minutes of no activity. Combined, these mean metrics like session duration tend to overstate reality. Wheres Attention is far… Continue reading

Ben Young

November 11, 2022

Analytics

How to increase average time on page

Because of a flaw in the way time on page and time on site is measured, it makes it hard to ‘increase’ time on page as a universal measure because it is inconsistently measured. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. Continue reading

Ben Young

November 11, 2022