Ben Young
Ben Young
November 11, 2022

Attention seeks to measure how long the potential customer was paying attention to the ad. Or engaging with the experience.

Session Duration aims to capture how long overall a customer was engaged on the website. However it has limitations, such that, if you swap tabs, then resume, it measures all that time in-between. It also typically ends a session after 30 minutes of no activity. Combined, these mean metrics like session duration tend to overstate reality. Wheres Attention is far more accurate.



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