Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach. Not everyone is in the US (obviously) but it does make it a slower news week. The big news – we saw the Acxiom acquisition by IPG for $2.3b. My… Continue reading
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck. If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading
At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns. In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our… Continue reading
Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile team. Role Description Nudge is now… Continue reading
Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense. Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is Google. Great write up, looking at how addressable TV is impacting this decision. ^ I wonder if… Continue reading
Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile… Continue reading
Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile team. Role description: Nudge is seeking… Continue reading
Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry. Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to deliver commercial results for partners. In this interview, we cover: The challenges that… Continue reading
T’was the week of Cannes – where we got headlines from the regular suspects, that we expected to get. Heat on Influencer marketing, easy and justified, transparency is needed. ^^ Calling on the social networks to clean up fake followers, for ad spend that isn’t flowing through them, is ambitious though 😉 Given they already block tens of millions of fake accounts/bots each day. AT&T is heating things up, expect acquisitions. Continue reading
This week’s edition is a little late – I shifted house yesterday so got caught in that madness. The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks. In the office pool I have Belgium & Croatia, so if you’re yet to get behind a team – here’s a couple. 🙂 Also, word is, valuations are jumping with the AT&T approval, lets see how this changes the… Continue reading