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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Delta Faucet
Delta Faucet
Influencer Marketing

How Nudge Turned the Tap on for Delta Faucet

Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Spark Foundry launched their influencer campaign with Delta Faucet, they knew that their key challenge was a lack of transparency and visibility over the performance of their… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Bloggers club
Bloggers club
Influencer Marketing

Nudge + Bloggers Club

Background   Lightbox – an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences.   What We Did   Nudge measured over 30 pieces of content published across the network. We surfaced this information in real time through our online dashboard,… Continue reading

Ben Young
Ben Young
May 11, 2018
GE
GE
Case studies

General Electric Case Study

Background   In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet and around the world.     From previous campaigns, Barbarian knew it faced a challenge not only in measuring… Continue reading

Ben Young
Ben Young
May 11, 2018
Don Julio
Don Julio
Case studies

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our Objective   To provide a consistent measure of performance on the paid content across the three publishers.   What We Did   Nudge-powered share buttons were installed on each piece of sponsored content using a simple javascript… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018     New Feature: Distribution Insights   Nudge now has advanced distribution insights, allowing you to optimize your paid distribution by scroll, bounce and attention. Use our tags to split traffic out by Publisher, Placement & Creative. Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 9, 2018
Facebook relooks at pre-roll
Facebook relooks at pre-roll
This Week in Native Ads

This Week in Native Ads 5/4

Given I missed a couple of weeks, this is a bigger edition, I’ve worked to make it as impactful as possible. This week in conversations, the balance between technology & service has come up a bit, our industry is often the first disrupted by technology – and everyone is feeling it. This is the new world, how can technology companies work with their service partners more effectively? And vice versa. It’s a partnership eco-system, neither can exist without the… Continue reading

Ben Young
Ben Young
May 4, 2018
Publishers look to branded content and video
Publishers look to branded content and video
This Week in Native Ads

This Week in Native Ads 4/20

It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d up a form. Notable stories this week The Players’ Tribune, whilst… Continue reading

Ben Young
Ben Young
April 20, 2018
Reports

On Earth Day, Consumers Spend 89% Longer on Articles

  Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years.   In this piece, we look at some of our favorite environment-based campaigns.   We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time of day for distribution (split by devices) for Earth Day. Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 18, 2018
This Week in Native Ads

This Week in Native Ads 4/13

It’s Friday! Last night we hosted our second content dinner of the year. Thank you to all who came along. With a content studio bias in attendance, some observations; Everyone has a content studio at this point. Cheaper ‘viral’ sites can be distracting advertisers from real value. Brands aren’t adopting long term programmes as much as they should. This offsets setup cost but also allows for experimentation. The value chain from advertiser through publisher are stretched /= everyone needs… Continue reading

Ben Young
Ben Young
April 13, 2018
Commentary

How to squeeze more juice from the lemon

A post on maximizing every dollar of your content investments Nothing irritates me more than wasting time or money. Hence – Nudge. In 2017 Nudge measured 1000+ campaigns, each involving a different brand and content creator, which gives us a unique view into what delivers results and what does not. These are some tactics informed by data and supplemented by my own observations on how marketers can extract more value from the campaigns they’ve invested in. Continue reading

Ben Young
Ben Young
April 11, 2018