Nudge Update, February 2019Last September I sat down with the team to look at the next big areas of focus for us as a company. Where can we improve on our strengths but also work on our weaknesses. From a product lens, we are focusing on three pillars: Personalization, Process, and Intelligence. Personalization: this includes things like Nudge remembering what campaign you last looked at and showing you that first. Or ensuring the right data is shown to you based on your particular role. Process: where is Nudge fitting in to your internal processes and how can we handle these more effectively. Or if a process doesn’t exist, how can we help establish one. An example is more comprehensive data exports. Intelligence: we will continue to improve on how we can help you make data assisted decisions with Nudge to save you time, effort, and money. You will see these themes roll out through the platform in 2019, and we welcome and cherish your continual feedback. On a new measurement note, as we see Audio and OTT growing in demand, we’ll continue to improve on and refine our solutions. On a wider note, the universal truth of why Nudge exists continues to hold true, I pulled together a post and framework on how we’ve built out the platform and our role in solving the modern marketers measurement challenges. Please steal these slides and I welcome any feedback. From the team here at Nudge, we look forward to catching up with you in the near future. -Ben
Track Facebook and Instagram posts with NudgeAdding on to our social media reporting, you can now also track impressions, clicks, shares, comments, and reactions on Facebook and Instagram posts from within your Nudge Dashboards. Sentiment Analysis based on comments has been rolled out to these posts as well, so you can measure whether your content has been received positively, negatively, or neutrally.
Additional custom video player supportYou can now measure video across all platforms using our Video Player SDK to measure your custom players. We’ve found that tracking custom video players next to social players, provides you with a much broader and nuanced understanding of each channel in your campaign.
New and improved search barEasily find the campaign you’re looking for, by searching for the campaign name, URL, brand, publisher, even down to a category level. I.e. search “Entertainment” to see all of your campaigns in the entertainment category.
Double-click any masthead metrics to copy your resultsYou can now double click any masthead metric to automatically copy your results to clipboard. It might seem like a tiny thing, but smaller improvements like these are what will make you superhuman in the long-run. After all, success is a series of small wins.
The measurement problem facing modern marketersWhether we are winning or not, if we don’t measure it we won’t know. This has to be the utmost importance for marketers, getting to transparency and accountability. Read it here.
How branded content drives business outcomesThe tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that in this article. Read it here.
Killing wasted spend: how to staunch the bleeding of digital dollars and reignite growthAs marketers increasingly migrate spending to so-called native media and content-driven campaigns, we’ve put together a checklist to make sure you’re not throwing money out of the window. Read it here.
How Nudge can help your programmatic buyingHaving a hard time measuring the quality of your content distribution? Nudge can help you with post click metrics, so that you can optimize it accordingly. Read it here.
Interview: Joe Lazauskas, Head of Content Strategy at ContentlyWe spoke to Joe Lazauskas on his creative process, how to produce quality content at scale, and how writing a book changed his approach to creating content. Read it here.
Interview: Craig Aron, SVP of Strategic Business Development at BidtellectWe spoke to Craig about what’s changed in the supply chain since the start of his career, hurdles stopping brands and publishers from adopting native, the emerging trends shaping the native advertising market, and more. Read it here.
Tweet: For everyone talking about how Super Bowl was lacklusterA few key stats, shared by our own Gustaf Stenlund on TV vs Branded Content.
For everyone talking about how Super Bowl was lackluster— Nudge (@Giveitanudge) February 5, 2019
Remember that #brandedcontent on average
1. Earns 48s of attention, more than the avg. TV commercial.
2. Has 107% higher brand recall than TV.
3. Drives sales at a 1-3% conversion rate.#giveitanudge