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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

branded content measurement
branded content measurement
This Week in Native Ads

This Week in Native Ads 7/12

I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take. The traditional players of tv are coming in to the space and delivering high value quality executions. And the summer of acquisitions continues… Notable stories this week The Players’ Tribune… Continue reading

Ben Young
Ben Young
July 13, 2018
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 7/11

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, July 2018   As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks.   Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 11, 2018
This Week in Native Ads

This Week in Native Ads 7/6

I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach. Not everyone is in the US (obviously) but it does make it a slower news week. The big news – we saw the Acxiom acquisition by IPG for $2.3b. My… Continue reading

Ben Young
Ben Young
July 6, 2018
People vs Attention
People vs Attention
Reports

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 5, 2018
Travel Research Report, Branded Content
Travel Research Report, Branded Content
Reports

Travel Industry, Branded Content Report

  At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns.   In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 4, 2018
Product Updates

We’re Looking for a Freelance Content Writer

Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile team. Role Description Nudge is now… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 3, 2018
Robot-tv
Robot-tv
This Week in Native Ads

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense. Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is Google. Great write up, looking at how addressable TV is impacting this decision. ^ I wonder if… Continue reading

Ben Young
Ben Young
June 29, 2018
Product Updates

We’re seeking a Nudge Operator

Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard.   We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance.   Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile… Continue reading

Ben Young
Ben Young
June 27, 2018
Product Updates

Looking for a Developer to Join the Team

Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile team. Role description: Nudge is seeking… Continue reading

Ben Young
Ben Young
June 27, 2018
Lexi Jarman, Global Director, Content at Financial Times
Lexi Jarman, Global Director, Content at Financial Times
Interviews

An interview with Financial Times’s Lexi Jarman on the State of Branded Content

Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry.   Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to deliver commercial results for partners.   In this interview, we cover: The challenges that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 25, 2018