Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Thanks to Mel for taking over last week, if you missed it here’s a link. Back in action, AdWeek is on here in NY – so panels a plenty. One big thing A decentralized web – Tim Berners-Lee wants it to come back the other way from where central platforms hold your data. To where everyone keeps a wallet of their private date. If you squint – it’s an… Continue reading
Hey friends! Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads! Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign KPIs: The Telegraph is now measuring branded content with biological response data. While it… Continue reading
One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But it’s largely just one side of the industry so feels tone deaf. There isn’t… Continue reading
Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations. In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading
Hey, After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition. We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us. This week Inbound/ContentMarketingWorld were on – meaning an influx of content about… Continue reading
Our 200th Edition! ? Thanks ? to all subscribers – it’s a nice milestone. I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions. Please, if you enjoy do give it a share. Thanks in advance. Read it here. One big thing Ad supported Netflix is just around the corner – I’ve… Continue reading
Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together. One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not 100% but it’s a great thought. Will this finally shake ‘optimization as a service’ back to agencies? ALSO I loved the… Continue reading
One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way. Notable stories this week [Must read, then read again] From Ted McConnell, what advertisers who represent $400b in ad spend want next. Mozilla… Continue reading
One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change. This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone. If you were to stop thinking about CPMs and think about Cost Per Second. With a defined amount of digital attention each… Continue reading
One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4. GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the ability for server side processing. All it did is shift the identification from cookies (something the user… Continue reading