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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Interviews

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 18, 2018
This Week in Native Ads

This Week in Native Ads 10/12

This week, we here at Nudge celebrated surpassing 3.2 billion impressions in 2018. A big thanks to all of those that helped us get there! Notable stories this week How fraudsters are hiding as real DSPs. An enlightening read. And the FBI seeks help in a media-buying probe. How the BBC ties memory to branded content effectiveness. The… Continue reading

Ben Young
Ben Young
October 12, 2018
Nudge surpasses 3.2b impressions in 2018
Nudge surpasses 3.2b impressions in 2018
Product Updates

Nudge Surpasses 3.2B Impressions

A Letter from Nudge CEO   Nudge has surpassed 3 Billion impressions this year.   This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners.   It’s difficult to name names (you know how legal is) but here are a few highlights that I’d like… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 11, 2018
This Week in Native Ads

This Week in Native Ads 10/5

Thanks to Mel for taking over last week, if you missed it here’s a link. Back in action, AdWeek is on here in NY – so panels a plenty. One big thing A decentralized web – Tim Berners-Lee wants it to come back the other way from where central platforms hold your data. To where everyone keeps a wallet of their private date. If you squint – it’s an… Continue reading

Ben Young
Ben Young
October 5, 2018
OTT Ad Impression Measurement
OTT Ad Impression Measurement
This Week in Native Ads

This Week in Native Ads 9/28

Hey friends! Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads! Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign KPIs: The Telegraph is now measuring branded content with biological response data. While it… Continue reading

Ben Young
Ben Young
September 28, 2018
dmexco
dmexco
This Week in Native Ads

This Week in Native Ads 9/21

One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But it’s largely just one side of the industry so feels tone deaf. There isn’t… Continue reading

Ben Young
Ben Young
September 21, 2018
Ben Kaplan, VP at Meredith Corporation
Ben Kaplan, VP at Meredith Corporation
Interviews

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 20, 2018
Product Updates, This Week in Native Ads

This Week in Native Ads 9/7

  Hey,   After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition.   We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us.   This week Inbound/ContentMarketingWorld were on – meaning an influx of content about… Continue reading

Ben Young
Ben Young
September 14, 2018
Netflix, an ad supported platform
Netflix, an ad supported platform
This Week in Native Ads

This Week in Native Ads 8/24

Our 200th Edition! ? Thanks ? to all subscribers – it’s a nice milestone. I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions. Please, if you enjoy do give it a share. Thanks in advance. Read it here. One big thing Ad supported Netflix is just around the corner – I’ve… Continue reading

Ben Young
Ben Young
August 24, 2018
Supreme, New York Post
Supreme, New York Post
This Week in Native Ads

This Week in Native Ads 8/17

Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together. One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not 100% but it’s a great thought. Will this finally shake ‘optimization as a service’ back to agencies? ALSO I loved the… Continue reading

Ben Young
Ben Young
August 17, 2018