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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Interviews

An interview with Financial Times’s Lexi Jarman on the State of Branded Content

Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry.   Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to deliver commercial results for partners.   In this interview, we cover: The challenges that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 25, 2018
This Week in Native Ads

This Week in Native Ads 6/22

T’was the week of Cannes – where we got headlines from the regular suspects, that we expected to get. Heat on Influencer marketing, easy and justified, transparency is needed. ^^ Calling on the social networks to clean up fake followers, for ad spend that isn’t flowing through them, is ambitious though 😉 Given they already block tens of millions of fake accounts/bots each day. AT&T is heating things up, expect acquisitions. Continue reading

Ben Young
Ben Young
June 22, 2018
This Week in Native Ads

This Week in Native Ads 6/15

This week’s edition is a little late – I shifted house yesterday so got caught in that madness. The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks. In the office pool I have Belgium & Croatia, so if you’re yet to get behind a team – here’s a couple. 🙂 Also, word is, valuations are jumping with the AT&T approval, lets see how this changes the… Continue reading

Ben Young
Ben Young
June 15, 2018
This Week in Native Ads

This Week in Native Ads 6/8

If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards… This week, the trend is, GDPR is here now, what do we do about it? Notable stories this week Does programmatic advertising need a rethink? A thought provoking piece on where to next in a post-GDPR world. Your Phone is listening and… Continue reading

Ben Young
Ben Young
June 8, 2018
This Week in Native Ads

This Week in Native Ads 6/1

We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech. We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what native means in all of this. Thanks to all who came along, hope to catch you at the next one. Notable stories this week New York Media,… Continue reading

Ben Young
Ben Young
June 1, 2018
This Week in Native Ads

This Week in Native Ads 5/25

GDPR edition! We all survived? I’ll spin up VPN today and have a browse. I attended the Silicon Alley Golf tournament yesterday, met some great people, thanks to Darren Herman and team for putting on a good show. They have an upcoming tennis event in July so keep an eye out. I also attended the IAB Content/Native Summit call this week and the DigiDay Plus event. All round, there appears to be confidence of calmer waters in 2019. Notable stories this week… Continue reading

Ben Young
Ben Young
May 25, 2018
This Week in Native Ads

This Week in Native Ads 5/18

Gustaf is presently in Sweden, reminding me how great summer is. Hmmm I’m seeing a lot more rain than sun this week. This week is relatively quiet on the news front, which is a nice change from the last few weeks – so I’ll do it justice and keep it short. Notable stories this week Hearst announces Hearst Data Studio, an internal 20 person team that gives advertisers additional… Continue reading

Ben Young
Ben Young
May 18, 2018
Interviews

An interview with Nicholas Jackson, Creative Director and Branded Content Specialist

Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands, publishers and content studios to help make their content processes smoother, collaborative and creative.   See examples of… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 16, 2018
This Week in Native Ads

This Week in Native Ads 5/11

I’ve been lapping up the sun the last week here in New York. We see Samsung beginning to sell ads direct AND this post by Joe Lazauskas, around media companies copying marketers and marketers are copying media companies. Everyone is competing for attention, so it makes sense that everyone becomes a media company. What is curious is the trend, of everyone opening a studio to provide service/content around their tech driven ads OR companies selling their own ads. Continue reading

Ben Young
Ben Young
May 11, 2018
Case studies

Native Can Convert, Here’s How

A guide to native content success in partnership with The Atlantic.     Introduction   Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives there is a greater emphasis on demonstrating success.   Nudge works with partners to delivery transparency and efficiency in content advertising, banners were a simpler paradigm for advertisers and content has introduced new challenges.   Read… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018