As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer…
Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is…
Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or…
We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Day to day includes: – Management of product growth & refinement –…
I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay…
The clear theme this week is disclosure, with a few articles providing different views. We’ve shared them and included a short write up on our yet to be released study. Campaign of the Week: 6 Steps…
Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an…
Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying,…
Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get…
Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear…
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