Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
The hurdle to getting started with analytics can be quite high. Which is where usability is important. Nudge is well suited for beginners through to pros, by providing an easy to use dashboard. Which can be used without training. That helps beginners to get going and then they can tap into some of the more advanced features. … Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Content marketing requires a high fidelity view of the customer and how they engage with the content created by the team. Nudge provides this through their metrics. Some… Continue reading
There are many free providers out there, who provide analytics as an entry point to their product or product suite. You simply need to sign up, being free, makes the barriers to entry lower, so that you can try a few and see what suits your needs. It’s increasingly common to have 2 or more providers installed, that provide different metrics and analysis for you. … Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. … Continue reading
High performance companies tend to check their analytics more frequently. With analysts all the time, checking in on progress and comparing against expectations. In smaller companies, where analysts have to juggle more, this can reduce to as little as once a month. An easy trick, is to ‘pin’ the tab in your browser, that points to your analytics system. So you can continue to check in on it as frequently as you need. … Continue reading
If you were to have a digital experience without web analytics, you would be operating blind. Web analytics enable you to see what impact you have with customers. How many are visiting, what they’re doing and how helpful it is in delivering business objectives. The main benefit of web analytics is visibility on your performance. A nice analogy is running, remember running without tracking the time, or a fitness watch? Once you get data, it is much easier… Continue reading
Web analytics works through a piece of javascript on your webpage. As a user visits the page and loads the javascript, the browser in loading the webpage, passes to the javascript, where that person came from. i.e. ie someone clicks from Facebook, that data gets passed over. This enables web analytics to track referrals. Appending extra data to click URLs, like UTM sources, can also provider further detail, such as the link, or ad clicked. Sometimes this… Continue reading
A tough one, so lets break it up. The most successful KPI is one that helps a team, drive success. Key performance indicator. So it has to work from the start of the marketing program, through to a successful programme. That KPI most often is reach, how many prospective customers have we engaged in a duration. How Brands Grow, the book by Byron Sharp supports this thesis as well. You have to reach new customers in a meaningful way. it… Continue reading
Each software as a service provider has their own marketing site, to help spread the word and engage with customers. This is the digital storefront for want of a better analogy. Typically marketers can place a piece of javascript, often referred to as a tracking code, on their marketing site, to see how customers engage with it. At that point, they can consider metrics like these: Attention, how long people are engaging for each click. Average… Continue reading
Intranets in a way, are just like internal marketing, you want to reach your company and give them as much value as possible. So they can do what they need to do. Intranets often document processes, contain educational materials and provide updates on the business. When measuring your intranet, you can look at things like: Reach, how many people are using the intranet each month Devices, how are they accessing the intranet Geography, where… Continue reading