Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
The one that helps you improve your business. That gives visibility into how well your strategy is performing, finds improvements and keeps your business focused on the customer. That’s the one to use, also, to use one that you actually use. A bit of an oxymoron, but if you sign up and you can’t use it, or don’t use it because its too hard. Then its not doing its job either. It’s like that analogy, the best tool is the… Continue reading
Increasing the amount of measurement on your media buys, aids in providing transparency. Where possible, independent measurement, whose job it is to provide that third party point of view. As they’re incentivized to provide that view. Brands also seek to do more of the measurement in-house. A key piece of analysis is to do value chain analysis, looking at each step in the customers journey, and when it jumps from external media to internal (things like websites, landing pages, ecommerce… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Then you can fire any events, configured to push to Nudge, and Nudge will pick them all up. So you can get this context from the regular Nudge… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge has an array of metrics to see how people consume content: Attention, how long people are engaging for each click. Second by second. Average… Continue reading
It can depend on the type of content. Typically for a business, they’re creating content to help their customers through education. In all cases, someone is reading and engaging with the content. So that’s a good place to start for metrics, seeing how people engage: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Continue reading
It can depend on why you are blogging. Typically for a business, they’re blogging to help their customers through education. For personal, it is often to build a personal brand, or to provide an outlet. In all cases, someone is reading and engaging with the blog. So that’s a good place to start for metrics, seeing how people engage: Reach, how many people are we getting in front of Attention, how long people are engaging for… Continue reading
Analytics generally has a very wide scope. Because everything feeds into marketing, from the product, packaging, positioning, to how customers react. Marketing analytics is almost that line between the company and where customers interact, analytics is seeing how those exchanges happen. That gives marketing analytics a very broad remit. As a starting point, focusing on the current strategy and where actions are being made, making sure that those are being captured. Then working out from there. Marketing analytics also doesn’t… Continue reading
Consider starting a side project, that you have your own analytics on. This lets you explore, play, do practice analysis and also see the effect that it has on your own project. It means you can dabble, muck around, and just see how things work. It also gives you a safe place to try stuff, and then you can take that to work if you want. This is usually a stand out habit of the top analytics folks, they… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. This makes it very easy to use, so anyone can dive in and get data, and the same exact data that the bring brands get. Whereas other analytics… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. This makes it very easy to use, so anyone can dive in and get data, and the same exact data that the bring brands get. Whereas other analytics have… Continue reading