Campaign of the Week: Hands-On Learning and Mentorship Are Encouraging More Women in the STEM Pipeline The movement to engage girls with the sciences is gaining traction across the nation—and laying the foundation for a stronger economy.
It’s a bit longer than normal, that’s because there’s a bit on! We’ve also started to share more, you can see some of our content at the bottom. -Ben Campaign of the Week: Ballantine’s Presents INSA’s Space…
Hey, Thanks for stopping by, you’re here because you want to figure out how to improve some of the social metrics around your content. Let me first say (because this is how I pay the bills) you should explore if…
You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to…
In a recent study we completed, we found that the most effective form of disclaimers are in the content themselves. When disclosures were in the content, peoples ability to identify it as an ad went up 89%. The outtake: native…
Campaign of the Week: Yaron Galai – the man who decides where you’ll browse to from here Yaron Galai understood that advertising on the internet doesn’t work, so he reinvented it as recommendations to “other articles that…
Campaign of the Week: Time Inc. Tries Out New Digital Strategy with Curated DIY Site Time Inc., the nation’s largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home…
We are seeking an additional engineer to join our team to head up some of our scalability efforts. Our technology stack consists of: – LEMP (what’s the E?) – Python / Django – Utilizing AWS infrastructure…
Thanks so much for subscribing, we hope you’ve had a great 2014 and look forward to 2015. -Ben & team Campaign of the Week: 10 Emoji Greeting Cards That Will Get You Through The Holidays…
Campaign of the Week: A Child’s Life After Human Trafficking When I think about what ’home’ means to me, I think about David. Upon arriving at one of our SOS Children’s Villages in Nicaragua, I saw 15-year-old…
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