Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
Whether its your product pages, landing pages, microsoites or campaign sites, they can all be tracked with solutions like Nudge. This gives you an idea of how your campaign is performing. And to indicate how successful it is.
If you do many campaigns, compare against past performance and investment, to help give context on the performance of the campaign. You can also use these types of insights to predict future performance.