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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What are the best digital marketing reporting tools

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use the… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What marketing reports dashboarding solution would you recommend

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What is the most amazing online marketing reporting tool

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use the… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What are the best tools to help create weekly/monthly marketing reports

For creating marketing reports – Nudge is a helpful analytics solution. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The insights section, lets you copy/paste insights into your reports. Which makes it so much easier to get those… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

How do I create a digital marketing report for a client

The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and objectives is helpful to remind the reader of the context, of the work and performance they are about to see. A power up move, is… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

How do I make marketing report

The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and objectives is helpful to remind the reader of the context, of the work and performance they are about to see. A power up move, is… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What ways do you improve upon your marketing report writing

A good place to start, is to spend some time digesting other forms of writing, that work masterfully at distilling data and insight into a report. Quarterly reports for public companies are a good place for this. Download half a dozen, print them out, grab a highlighter and a cup of coffee. And spend a few hours reading them, highlighting how they articulate things. How they weave data and high impact writing together. That’s what a good marketing report should… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What makes an Executive Summary stand out for a marketing report

When it is written with conviction, ground in facts and avoids superlatives. Lay out exactly how it is, in a clear and easy to understand fashion. If you’re looking for references, go try and read quarterly reports from public companies. They are masters at presenting a lot of information in a clear, easy to understand fashion. You can even start by writing it in bullet points, then reworking it into a few paragraphs. This helps you start with the facts… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

How to put together an awesome weekly marketing report for C Suite directors

You should consider the frequency that senior leaders need to get reports. Weekly might be too frequency and/or not be insightful enough for C Suite. However it can help act as a quick dip stick of growth and progress. But do keep that in mind. You want to keep it short, one page if possible. Start with the objective, what are you trying to achieve. Then include 2-3 bullet points at the top, summarizing key findings or takeaways. A summary… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What goes into a useful marketing report?

You general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of content going live Identify any learnings/observations Recommendations for next time This will make it particularly useful. If you are able to, you should do a couple of extra things, to make it stand out. Articulate the ROI of this initiative, we spent X and got Y. Make a prediction on the next piece… Continue reading

Ben Young
Ben Young
October 21, 2022