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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Marketing reports are used to provide a scorecard of performance. They help put a stake in the ground and go, for this body of work, here is how it performed. They can be used to keep an eye on progress, to allow for course corrections. As a demonstration of return on investment, we invested this much and here’s what we got in return. An insights and opportunity document, to find areas of growth for the business. As a KPI or… Continue reading
A strategic marketing report keeps the business objectives at the core of the report. Reminding the reader, here is what we are trying to achieve, the why. And then the report goes into the progress and the how. Elements to consider are: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time A power up move, is to compare performance against benchmarks. Continue reading
Let the client direct you as to what is most meaningful for them. Typically in moments of high activity or spend, clients want reports weekly, so they can keep a finger on the pulse. Other than that, month to month makes the most sense. This should also align with your billing in a way, as the report, helps show them what they’ve received for the additional investment. Quarterly reports, or annual, should also be used as opportunities to revisit the… Continue reading
A marketing report should be a valuable document that highlights how the work has performed, and how it delivered on the marketing objective. So the reader can get an idea of what marketing sought to achieve, and how well it did. Elements that should go into an effective report: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Imagine its like… Continue reading
The KPI that should be tracked, is the one that best indicates progress against your business objective. Starting with what you want to achieve, the work you are doing is to deliver on that objective. So you want a KPI that reflects that. It could be as simple as, how much content did you create this week. It might be one of the common content performance metrics: Reach, how many people are we getting in front of Attention, how long… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use the… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use the… Continue reading
For creating marketing reports – Nudge is a helpful analytics solution. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The insights section, lets you copy/paste insights into your reports. Which makes it so much easier to get those… Continue reading
The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and objectives is helpful to remind the reader of the context, of the work and performance they are about to see. A power up move, is… Continue reading