Conversion tracking enables marketers to operate more effectively, to drive more performance. Because they are able to get feedback on how their current activities are working, find areas that aren’t working and stop or optimize them and to double down on the areas that are working. Without conversion tracking they would be operating in the dark.
Another benefit of conversion tracking is it is a fast feedback loop. You can see conversions as they happen, and make refinements in periods of high activity, to drive better outcomes. Conversion tracking also integrates with your other analytics, so you can get deeper customer insights. What time of day people are more likely to convert, days of week, devices, traffic sources, the particular URL or content that helped them convert.
All of these mean marketers can operate more efficiently and drive results.