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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Edition #395 LinkedIn launches collaborative stories (with AI prompts), FTC issues guidance on usage of AI terms and a new AI conference. Events are back, well, the ebbs and flows of events are back. Earlier this week, I was catching up with a friend, then we were off to some industry drinks, in parallel there was another set of drinks and another event. It felt very pre-covidy New York, where lots was happening and all at once.ย And that… Continue reading
In this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. Do check out our ROI of content, it may be that you are already doing the right things and just need to make some adjustments to your content strategy, or how you frame success. Do also read our article on the factors that drive content ROI. What is the difference between a tactic and a… Continue reading
Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. The process involves collecting, processing and analyzing data, to enable marketers to make data-driven decisions. Marketing analytics software is the measurement & analysis of marketing activities. With the resulting data served up through an online dashboard where marketers can retrieve and analyze it. Marketing analytics is a crucial process for determining return on investment of marketing… Continue reading
Each week we collate the best work in the industry, and share examples from SAAS companies doing content marketing effectively. ASANA TheWorkback ASANA sponsored the Workback as part of their content marketing strategy. This enables them to have different types of conversations, and link back to ASANA. SalesForce Plus An innovative example of content marketing, SalesForce launched their own streaming channel! SalesForce Plus. And they work with partners to co-create the content. CloudFlare… Continue reading
Attention analytics aims to accurately measure how much attention a customer is paying attention to a marketing or advertising initiative. Attention is a metric that Nudge measures to enable marketers to see how customers are engaging with them. This post includes: What is attention analytics? What are attention metrics? Why are attention metrics important? Common attention metrics Common metric comparisons What attention metrics can you use on programmatic? What are the best practices… Continue reading
Content hubs are a collection of pieces of content on a particular topic or theme for a brand. It could be a collection of different types of content, created or syndicated content. Content hubs enable marketers to create areas where they can have a particular conversation with their audience. Itโs an effective tactic and creates a home for content, so that marketers can meet the customers where they are. And gives them freedom to adjust the tone & frequency. Wheres… Continue reading
Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do next? Our approach at Nudge, is to help simplify your job, we help you identify the best content with content measurement, then get more eyeballs on that content through insights. It’s content measurement and analytics in a box. Continue reading
As the year of the great analytics unbundling, where Google Analytics is retiring universal analytics to shift to GA, many are considering what their analytics stack looks like. Web analytics is a system for collecting, processing and finding insight in the data of web visitors. Typically installed through additional tracking code on the website, which collects the data and shows it in an online dashboard.ย This list does not include intelligence solutions, each on this list, has its… Continue reading
Edition #394 Spotify to become TikTok? Branded content inevitable? Acquisitions and Substack hits 2m subs. Itโs been a bit of a crazy week – so will keep this note short. I really enjoyed Turners chat on Spotify introducing a feed. Which is how TikTok got started, as Musicly first, then TikTok. So it kind of makes sense, but Spotify is already big, they did it to help get big. Nonetheless, it would introduce more advertising options… Continue reading
The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on.ย Going fancy or too technical too early in a content marketing program can limit options down the track. Itโs better… Continue reading