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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Native Advertising

Travel Research Report

Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 24, 2015
This Week in Native Ads

This Week in Native Ads 08/21

Campaign of the Week: Sharks, zip lines, and the 13 absolute must-visit Vegas attractions Source: Thrillist Why we like it: A list of the must see attractions in Las Vegas over Summer. What we like about this piece, is that it shows a well known destination, with a different perspective. Using a list format, with high quality photos and snappy commentary that works perfectly for the Thrillist audience.  … Continue reading

Ben Young
Ben Young
August 20, 2015
This Week in Native Ads

July: Campaign of the Month

Each Thursday at Nudge we review the last week of native content campaigns to find campaign of the week, be that most engaging, most creative or something a little special that stands out. We’re going to run a new segment where each month we look at the top piece over the previous month and take a closer look at it to really examine why it works and what you can learn from it. To kick off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 19, 2015
Native Advertising

How to sell native content

You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop your product proposition.  Understand your product Before you start selling native content campaigns, you need to make sure that your offering is clear. If you’re a tech site that has high engagement… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 18, 2015
This Week in Native Ads

This Week in Native Ads 08/14

Campaign of the Week: Sowing the Seeds Source: The New York Times Why we like it: A great piece of work by Ford in both content and design, leading the way for greener plastics.  Making a stand for a worldwide concern we can no longer ignore. Notable Mention: 5 best practices for getting mobile users to pay attention to your native ads   Quote… Continue reading

Ben Young
Ben Young
August 13, 2015
Strategy

Beyond the Click

Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content distribution channels need to be held to the same level of accountability as the content itself.   “Content distribution should be optimized by attention, not by clicks.”   Quality media metrics (for native content):… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 12, 2015
Branded Content

Finance Category – Native Content Review

  Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 10, 2015
Analytics

Engagement & Attention. You need both

Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention. We mentioned last month about how you shouldn’t stop at engagement, you should dig deeper to understand if people are coming to read the content from the shares. However, you shouldn’t just stop there. Content isn’t created equally when… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 7, 2015
This Week in Native Ads

This Week in Native Ads 08/07

Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in people. A really interesting intersection between Upworthy and Airbnb.  Linking the two together promotes a sense of community for the Airbnb brand. Quote of the Week Native … is a torrid growth pace“… Continue reading

Ben Young
Ben Young
August 6, 2015
Native Advertising

Native Content: Sponsored Content Hubs

Native Content at it’s very heart is about fitting within a publishers style of content for a seamless user experience that allows brands to engage with the publishers audience. We’ve all seen great examples of true native content; NY Times for Netflix, BuzzFeed for BMW i3 and more. Why do these work so well? Because they combine a brand message with an editorial standpoint from a publisher that readers appreciate. To help explain why these work so well lets take a… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 5, 2015