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Archive: Feb 2023

Content Marketing Metrics
Content Marketing Metrics
Analytics

Common Content Marketing Metrics

Content marketing metrics are measures of how a customer is engaging with content. Content marketing metrics enable marketers to see how their content is performing.  What makes content marketing metrics unique compared to other metrics it that they provide nuance for the fact the customer is consuming content. This can mean behaviors like social engagement, scrolling and attention are more important. This means marketers have a better idea of how it is performing. Content marketing is art & science AND… Continue reading

Ben Young
Ben Young
February 23, 2023
What's on your content marketing dashboard?
What's on your content marketing dashboard?
Analytics

What’s on your Content Marketing Dashboard?

The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on.  Going fancy or too technical too early in a content marketing program can limit options down the track. It’s better… Continue reading

Ben Young
Ben Young
February 23, 2023
Analytics

Guide to UTM Parameters

UTM parameters are an important tool for tracking the effectiveness of your marketing campaigns. What does UTM mean? UTM stands for “Urchin Tracking Module”. Urchin was a web analytics tool that Google acquired and used to develop Google Analytics. The tracking module enabled classification of traffic sources. What are UTM parameters? UTM parameters are tags that you add to the end of your URLs to help you track the source, medium, and campaign name of your traffic. Here’s an… Continue reading

Ben Young
Ben Young
February 17, 2023
Analytics

Why would you not use UTM parameters?

UTM Parameters are typically used to help categorize different traffic sources for further analysis at a later date. In some cases you may consider not using UTM parameters because you want traffic sources to be merged together. Or maybe you don’t want to leak the data out. In which case you may use different parameters, that you can isolate later. Or use non standard descriptions. Continue reading

Ben Young
Ben Young
February 17, 2023
Commentary

No ChatGPT

Edition #393 ChatGPT chat drowns out Super Bowl, Netflix branded content and bad digital ads. All this and more in this weeks note. Can you not send a newsletter this week and only talk about ChatGPT. Ok. But people are asking because they’re curious, and there’s new lingo and it is potentially exciting. And it is something new to talk about, to look forward, to re-imagine the future. After this sustained period of things are rough, the future… Continue reading

Ben Young
Ben Young
February 17, 2023
Analytics

You’ve never paid for measurement before, what should you pay?

But wait you say, I have never paid for analytics before, I have always used free solutions available. You’re not alone, with some of those free solutions retiring and moving to more complex offerings. Many are left wondering what to do. To invest the time to upskill and use the more complex functions, or to evaluate other tools. Paying nothing is hard to beat (which is why Nudge has a free tier). But the problem with not paying anything for… Continue reading

Ben Young
Ben Young
February 15, 2023
Analytics

Why does your traffic go up when you swap analytics systems?

Often traditional analytics have been blocked by ad blockers and/or use the data in a way that consumers have chosen to block them. That means, often when you swap analytics, your total traffic goes up. Why? Because you are now measuring more of your audience. The second reason is speed. Mobile users and users that leave the page quickly may not be counted by traditional analytics which load slower. Newer analytics which load faster, end up counting more of your… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Ways to use Nudge

Some of the ways we see people using analytics: Pin the dashboard, as a tab, and visit each day to see how performance is going today. To identify urls that need improvement, or see how your content is performing. To get insights onto how customers are engaging To prove the ROI of efforts To predict the success of future projects, using older data To build benchmarks To help articulate to others how well your work is doing To justify current… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Bounce vs Traditional Bounce

Traditional bounce rate requires a user to click another page to not bounce. Yet in many circumstances if someone reads the content and hits the back button, that experience did its job. Nudge bounce looks at how long or how far through the content they engage. If a user doesn’t engage and leaves within 5 seconds, it counts as a bounce. After all, you create experiences to engage, if it engages that shouldn’t count as a bounce. This methodology gets recorded… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Guide to eCommerce Analytics

Ecommerce analytics help ecommerce companies better understand how customer are engaging with their experiences. With the express aim of helping them find products and services that suit their needs. These tools take the feedback from customers and prospective customers, analyzes them and shares the performance in an online dashboard. Analytics is used to help establish a baseline performance and identify opportunities for improvement. To ultimately deliver on growing sales for the store. An example of an ecommerce analytics dashboard is… Continue reading

Ben Young
Ben Young
February 10, 2023