Home Breadcrumb Guide to Website Analytics

Archive: Feb 2023

Analytics

Guide to Website Analytics

Website analytics is the process of collecting and processing data on usage of a website. Analytics platforms gather this data and show it in an online dashboard. Often this is done in or close to real time. This is an important process to understand how people are interacting with your website. Website analytics is the original digital analytics and paved the way for many different types of analytics over time. Yet it remains a solid staple and reliable tool for… Continue reading

Ben Young
Ben Young
February 6, 2023
Commentary

Sherman Act

Edition #391 On how liquor companies can’t own the outlets they are sold in – and what that means for Google. AI content and loads of stories this week. I’m on page 33 of the Department of Justice’s complaint against Google and its practices in the ad tech space. It is worth giving it a read, to see exactly what the complaints are and their rationale. It is also curious, to see how a narrative can be… Continue reading

Ben Young
Ben Young
February 3, 2023
Analytics

On July 1, 2023, this property will stop processing data.

You may have logged into Google Analytics and found this notice: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags. The transition is underway from Universal Analytics to GA4. Many folks are taking this opportunity, to also explore other analytics solutions like… Continue reading

Ben Young
Ben Young
February 1, 2023