Setting an onboarding coffee schedule, is a great way of onboarding new hires, when you’re rapidly growing, or don’t yet have a process. How it works is, each new hire, has to each week, schedule a coffee (real or virtual) with a team member, specified, and have a chat. Usually you can set a topic, for them to cover off, then they can just have a social catch up as well. Their choice. But what this does, is in the… Continue reading
Not all of us have the same access to the depth of analysis that enterprise marketers have. In fact it is agencies that often have the most depth, as they can spread the investment across multiple clients – and have a breadth of experience. Some of the tech companies can also afford the investment here and have large data science teams. Some of the behaviors enterprise teams exhibit, that we could all learn from: Benchmarking is a common… Continue reading
This is a document that the team uses, to help understand success and to score each initiative on a consistent basis. It can be as simple as half a dozen rows in a Google Sheet or an in-depth calculation. How you create an internal scorecard, is to do a workshop with the team, revisit your strategy and recent pieces of work. And aim to find some consistent measures, that help you understand value for you. Each piece of work may… Continue reading
Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading
???? Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. … Continue reading
Install a platform like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. You will get access to a bunch of metrics, that help tell you your highest quality traffic: Reach, how many people are we… Continue reading
An average of 53% scroll is typical. Maybe higher for shorter content, lower for longer. It is important to consider this against where calls to action are placed, as these can reduce scroll, but of course increase conversion (as they should!). Sign up to Nudge to track scroll depth, access scroll benchmarks & other engagement metrics. 70% of users get set up with 10 minutes. .. This is part of our Guide to Scroll Depth. Continue reading
You can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page. You can also slice that by device & date range, to see performance at a more granular level. If you need to diagnose scroll performance, there is an analysis highlighting where people drop off, and overlaying attention and scroll. To find areas that people skip,… Continue reading
The easiest way, after signing up, is to copy and paste the code into WordPress. Whether its through your tag manager or a plug-in. This will enable you to start tracking scroll straight away. You will be able to get things like: Overall site scroll Individual page scroll See scroll drop off points Find areas people skim read, or dwell on more effectively This then enables you to see what is resonating most with customers and improve performance. .. This… Continue reading
An average of over 50% scroll would be a good place to start. You have created a whole page, to deliver value for the user, ideally the average person is consuming at least half of it. You do need to be mindful of where calls to action are, as they can pull people away, which is a good thing but it does impact the metric. Be mindful of load times, or high bounce rates, as these can also reduce scroll. Continue reading
How do I onboard new marketing hires?