Home Breadcrumb Newsletter #317 – Creator Economy

Archive: Feb 2021

3 big benefits of using multi-channel analytics

A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands… Continue reading

Ben Young
Ben Young
February 24, 2021

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social… Continue reading

Ben Young
Ben Young
February 23, 2021

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