Home BreadcrumbWhy Nudge is the standard amongst content marketing analytics platforms

Archive: Mar 2018

Nudge, Content marketing analytics for the world’s most valuable brands
Nudge, Content marketing analytics for the world’s most valuable brands

Why Nudge is the standard amongst content marketing analytics platforms

Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand agency Young & Shand. Unhappy with the content marketing measurement solutions available, they created what today is the standard in content marketing analytics for brands & publishers. Prior to the development of Nudge, the agency consistently ran into obstacles… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2018
the New York Times is convincing commercial partners to pay for its journalism.
the New York Times is convincing commercial partners to pay for its journalism.

This Week in Native Ads 3/23

Not the best week for Cambridge Analytica huh? A great outcome of all of this, is a framework for privacy moving forward. And maybe better crisis PR for tech companies. For some light hearted perspectives during the week follow @marketoonist. This week I caught on my Apple TV, in the Prime Now app, a piece of branded content for Far Cry (yes I do indulge in a little gaming). Amazon targeted prior purchasers, with content… Continue reading

Ben Young
Ben Young
March 23, 2018
buzzfeed-jonah-peretti
buzzfeed-jonah-peretti

This Week in Native Ads 3/16

I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later. ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info. Notable stories this week SnapChat approves branded content ads for publishers. Related, each SnapChat update attracts new users. BuzzFeed’s Jonah… Continue reading

Ben Young
Ben Young
March 16, 2018
Nudge product update
Nudge product update

Nudge Product Update 3/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, March 2018   It’s March already, springtime is around the corner and Q1 is wrapping up; please feel free to reach out if you have any upcoming campaigns and can use some help on measurement. This month we’ve got a short, but… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2018
Trust & Accountability in Branded Content
Trust & Accountability in Branded Content

This Week in Native Ads 3/9

I loved this from the Native Advertising Institute, 100 women leaders in native advertising. This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers of change that are impacting native. The market is figuring out who the leaders are, the growth pains are painful for those in… Continue reading

Ben Young
Ben Young
March 9, 2018
sxsw
sxsw

The Blueprint for Spending your Media Budget Effectively at SXSW

  One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW!   Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best when he stated that too much digital advertising is being wasted…   So we thought, why not ensure that advertisers can be as effective as possible with their media spend during the biggest media shebang of the year!?… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2018
Nudge's video & social integrations
Nudge's video & social integrations

Nudge Has Enhanced Video + Social

  We’re excited to share a sneak peek of our latest feature, our video + social integrations!     Today, we’re talking to none other than Ben Young, CEO & Founder of Nudge, about what we’ve built and what this means for our partners.   Interview summary: What we’ve built Why it’s important for Nudge What we’ve learned from building these features How it impacts the Nudge… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 7, 2018

This Week in Native Ads 3/2

It’s March! This year is zipping by too fast. Last week, we did a Periscope chatting through This Week in Native, would love your feedback if you caught it. Our own Ari Levine was at the ANA this week, Marc Pritchard opened with a succinct summary: “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control—blinded by shiny objects, overwhelmed by big data, and… Continue reading

Ben Young
Ben Young
March 2, 2018