Home Breadcrumb This Week in Native Ads 7/28

Archive: Jul 2017

This Week in Native Ads 7/28

OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart. Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve…

Ben Young
Ben Young
July 28, 2017

This Week in Native Ads 7/21

I end this week on the far side of the earth here in Wellington, New Zealand. As native players in the US are contemplating dropping the word native (as it’s the new normal) being in NZ, it’s a good…

Ben Young
Ben Young
July 21, 2017

This Week in Native Ads 7/14

I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are…

Ben Young
Ben Young
July 14, 2017

Nudge Guide to Cannes Lions

Cannes Lions Festival of Creativity 2017 has now passed us by and we wanted to share our key learnings. Ben Young, our CEO & Founder has previous to this made notes about key takeaways from the festival from a…

Gustaf Stenlund
Gustaf Stenlund
July 13, 2017

This Week in Native Ads 7/7

Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is moving through the…

Ben Young
Ben Young
July 7, 2017

Subscribe to our Weekly Newsletter

Join us every Friday for the latest content, advertsing and industry insights.