Home BreadcrumbThis Week in Native Ads 7/28

Archive: Jul 2017

This week in native ads: Massive growth at Google this last week
This week in native ads: Massive growth at Google this last week

This Week in Native Ads 7/28

OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart. Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve emerging advertising channels like in-game are going to become more and more compelling. Notable Stories this Week Massive growth at Google. It appears brand safety concerns didn’t hold back growth on their owned platforms, maintaining growth… Continue reading

Ben Young
Ben Young
July 28, 2017
The New York Times is changed the game in branded content
The New York Times is changed the game in branded content

This Week in Native Ads 7/21

I end this week on the far side of the earth here in Wellington, New Zealand. As native players in the US are contemplating dropping the word native (as it’s the new normal) being in NZ, it’s a good reminder many many markets are still adopting it. Also, we’re hiring an Account Exec, if you know anyone send them our way, details here, even retweets appreciated : ) Notable Stories this Week [Following my… Continue reading

Ben Young
Ben Young
July 21, 2017
Camera lense
Camera lense

What the first 90 days of your long-term engagement with Nudge look like

  In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through.   For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like.   Contact your Nudge Account Manager today, to get started with Nudge.   If this happens to be… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 20, 2017
CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.
CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.

This Week in Native Ads 7/14

I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic. Tied to that, the secret of Google & Facebook: self-serve. Not enough native today is self-serve… that must change. Notable Stories this Week Brand safety concerns boost native. NY Times… Continue reading

Ben Young
Ben Young
July 14, 2017
Cannes Lions Festival of Creativity
Cannes Lions Festival of Creativity

Nudge Guide to Cannes Lions

Cannes Lions Festival of Creativity 2017 has now passed us by and we wanted to share our key learnings. Ben Young, our CEO & Founder has previous to this made notes about key takeaways from the festival from a native advertising perspective, which you can find here. We were there from Sunday to Wednesday, went along to interesting talks, had an award entry, but were primarily at Innovation Lions to do business, build relationships, meet new people and… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 13, 2017
This Week in Native Ads: Google AdSense Native Ads
This Week in Native Ads: Google AdSense Native Ads

This Week in Native Ads 7/7

Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is moving through the adoption curve. This is the time when the tide really starts to rise. If I’m wrong, I’ll shout you a drink. Notable Stories this Week Publishers can now add the three new formats to their mobile… Continue reading

Ben Young
Ben Young
July 7, 2017