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Archive: Jan 2017

This Week in Native Ads 1/27

With the past week dominated by Trump headlines – we’ve all simply got on with it. Polar released some great data around the future of premium branded content and who will grab the lion share (premium publishers). Google shares…

Ben Young
Ben Young
January 26, 2017

How You’re Flying Blind Without Benchmarks

As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years,…

Gustaf Stenlund
Gustaf Stenlund
January 26, 2017

This Week in Native Ads 1/19

Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting. Notable Stories this Week Programmatic native ads are growing…

Ben Young
Ben Young
January 19, 2017

This Week in Native Ads 1/13

Axios kicks off this week with a fresh start and smart approach to native. I like this, a well-curated site and content will attract advertisers. Take a look at the campaigns of the week, increasingly we’re seeing more and…

Ben Young
Ben Young
January 12, 2017

This Week in Native Ads 1/6

Welcome to 2017! Medium’s downsizing has everyone talking, I shared my thoughts below. Great data points this week, and it seems everyone’s just rolling up the sleeves and getting in to helping native scale, addressing the barriers raised…

Ben Young
Ben Young
January 5, 2017

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