Archive: Jan 2017
As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years,… Continue reading
Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting. Notable Stories this Week Programmatic native ads are growing… Continue reading
Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter… Continue reading
Welcome to 2017! Medium’s downsizing has everyone talking, I shared my thoughts below. Great data points this week, and it seems everyone’s just rolling up the sleeves and getting in to helping native scale, addressing the barriers raised… Continue reading
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