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Archive: Nov 2015

This Week in Native Ads 11/27

Campaign of the Week: 11 Reasons Black Friday Is An Actual Workout Source: Buzzfeed Why we like it: Afraid you will feel bad after eating all that food on Thursday? Don’t worry, Buzzfeed gives you 11 reasons why Black Friday is a real work out with this sponsored post by Pedialyte. Quote of the Week Publishers say they’re not out to eat agencies’ native… Continue reading

Ben Young
Ben Young
November 25, 2015

This Week in Native Ads 11/20

Campaign of the Week: Working Better: Bite-sized ideas and wisdom from Xerox Source: The Atlantic Why we like it: This Atlantic and Xerox custom feature is on brand, a great publisher fit and drives real utility. The post has ideas for businesses to become more aligned, productive and agile. It gives readers digestible insights from Xerox, based off their new book ‘Working Better’ and positions them as experts within… Continue reading

Ben Young
Ben Young
November 19, 2015

Measure Attribution with Nudge’s Newest Feature

As the native advertising industry grows, we’re finding new ways to measure and prove the effectiveness of campaigns. Alongside our already rich attention, reach and engagement metrics, Nudge has launched a new feature to help prove success: Conversions. This allows you to track multiple brand conversions. Helping publishers show the value in their audience and advertisers to prove the ROI on campaigns. This feature lets you understand if: Were multiple pieces of content viewed in the campaign? How long it takes people… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
November 19, 2015

This Week in Native Ads 11/13

Campaign of the Week: Congratulations T Brand Studio to your 100th paid content post! Source: New York Times Why we like it: GE and The New York Times tackle the subject of ‘How Nature Is Inspiring Our Industrial Future’ in their latest piece of native content. In fact this is the 100th piece of sponsored content, since T Brand Studio launched 2 years. The post includes video, article and… Continue reading

Ben Young
Ben Young
November 12, 2015

October: Native Content Campaign of the Month

Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Then each month we pick a campaign of the month from the weekly list. We take a closer look at the piece of content to examine why it works and what you can learn from it. For October our pick for campaign of the month… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
November 8, 2015

This Week in Native Ads 11/06

Campaign of the Week: 12 Ridiculously Simple Hacks Every Parent Needs In The Morning Source: Huffington Post Why we like it: On target and relatable – this listicle in The Huffington Post speaks directly to parents in need of organizing their everyday mornings. Included are 12 simple morning hacks, presented by Quaker, whose goal is to help moms and dads “tackle every morning like champs”. The content… Continue reading

Ben Young
Ben Young
November 5, 2015